> ## Documentation Index
> Fetch the complete documentation index at: https://docs.chataigne.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Understanding your data

> An overview of your activity: orders, customers, delivery and click & collect.

<video controls preload="metadata" className="w-full aspect-video rounded-xl" src="https://chataigne.ai/videos/docs/donnees.mp4" />

The **Data** section gives you an overview of your activity over the period of your choice: pick the timeline (day, week, month…) and compare how things evolve.

## What you can see

* **Your orders**: volume, revenue, average basket, with the split between **delivery** and **click & collect**.
* **Your customers**: how many new customers, how many come back, who your regulars are.

This is also the raw material of your marketing: knowing who comes back (and who dropped off) tells you who should receive your next [WhatsApp campaign](/product/marketing/campaigns).